CREATIVE STUDIO / MELBOURNE · WORLDWIDE
Campaign films and product stories for ecommerce and service brands, from first concept to final creative.
Watch the films. Go inside the brief, the creative choices and the finished work.
01 / 14Crocs spec ad · Crocs
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Crocs · Independent spec ad
Everyday moments. Familiar couple humour. Crocs throughout.
20 seconds · landscape
An independent Crocs spec ad. Not commissioned by or affiliated with Crocs.
Inside the workOwn-brand work and independent spec films. Each project includes its context and production role.
[ DISCUSS YOUR FILM ]A clear path from the brief to a finished film, with room to develop what comes next.
Product worlds, characters and visual stories beyond a standard pack shot. Art direction that gives the film a clear brand character.
Concept, storyboard, production and edit in a clear process. Agree the direction early, then move through the production plan.
Start with a focused film. Plan additional concepts, cutdowns or formats around your campaign. Each is scoped before production.
THE 13TH helps turn that product into a clear creative idea, then takes it from script and storyboard to a finished video.
From brand direction to a finished film. A clear creative system, with the concept agreed before production.
Explore the scenes. See the character, product and setting references beside the finished work.
Black tie. Familiar faces. A footwear choice that cuts through the formality.
01 / REFERENCE INPUTS
Existing scene-specific character references.
Black pair / gala charm study. Development reference.
Existing environment study. Framing develops in the film.
02 / SET THE SCENE
Selected frame from the completed spec film.
ANIMATION DIRECTION / ILLUSTRATIVE
A restrained push-in. A glance, then a small reaction. Keep the black-tie setting composed.
03 / THE FINISHED FILM
PLAY THE FINAL FILM ↑Camera, performance, continuity, editing and sound bring the scenes together.
Development artifacts are grouped by role, rather than presented as a fixed generation history. Product studies can contain charm or angle inconsistencies; original product photographs remain the authority for exact geometry.
Independent explorations of character, atmosphere and product detail. Creative studies, rather than client commissions.
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[ THE 13TH Automotive · fictional concept ]
Workshop details, a careful reveal and a drive into the evening. An independent automotive film study.
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[ Clothing · uncommissioned study ]
A busy home, a hoodie and a quieter moment. A character-led product story with close fabric details.
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[ Technology · uncommissioned study ]
A product orbit becomes an exploded view, then comes back together. An independent visual study, unaffiliated with Apple.
[ THE BIOSPHERE METHOD · 4 STEPS ]
Josh Cogoi is the founder and creative lead of THE 13TH. His work brings together product stories, visual worlds and a clear direction for the finished film.
Product films and campaign stories for ecommerce and service brands. We agree the concept, duration, formats, production approach and deliverables around your brief. Larger campaigns and additional concepts are quoted separately.
Yes. Bring your brand direction, campaign idea or a product that needs a story. We can develop the creative and take a scoped film through production and editing, alongside your existing design, publishing and media team.
Accurate product images or footage, key product facts, brand references, a clear goal and one approver. A few lines about the project are enough for the first conversation. We shape the production brief together.
For the starting scoped film, the first cut is within 72 hours of the agreed production start, with the brief and assets ready. Larger projects have their own schedule. Final delivery depends on scope and feedback dates, confirmed before production.
Yes. Additional concepts, hooks, cutdowns and formats can be scoped around your campaign. The starting film covers one approved concept. A new creative idea and a new crop are different deliverables, so we agree both clearly.
The concept is agreed before production and locks after approval. The starting film includes up to two consolidated revision rounds across the project. A new concept or structural change needs new scope. Larger projects have an agreed approval plan.
Two Crumbs is Josh's own clothing brand and creative proof of concept. Crocs is an independent footwear spec ad, not a client commission. GenHQ is an uncommissioned competition ad for a creative education brand. Studio studies are labelled separately. These films show creative capability, not paid client results or ad performance.
For an agreed pilot, there is no upfront creative fee. You fund and run the ad test. The fee is payable if the agreed test is profitable, and waived if it is not. Before production we agree the profit calculation, attribution, costs including the full creative fee, test window, reporting and no-test or inconclusive outcomes. A fee waiver does not refund your ad spend.
Share your product, campaign goal and any references. We'll discuss the creative direction, scope and production plan, then shape a proposal around the brief. A few lines is enough to start.
Email Josh directly. No long brief needed.
[ CREATIVE DIRECTION · PRODUCTION · FINAL FILM ]